SPRIBE, UFC and Aviator: How the Ambassador Programme Works
A clear separation of SPRIBE’s UFC sponsorship, its ambassador fund and the individual athletes appointed to promote Aviator.
The October 2023 UFC announcement established an organisation-level marketing partnership and an annual fund for athlete campaigns. A fighter enters the confirmed-person list only when a separate source explicitly names that athlete as an ambassador.
Three claims that should stay separate
UFC partnership
Aviator branding and marketing rights around UFC events.
Ambassador fund
A mechanism that allows campaigns with selected UFC athletes.
Named appointment
A dated public record identifying one person as an ambassador.
Confirmed UFC and MMA appointments
- Charles Oliveira18 February 2026
- Michael Bisping13 February 2026
- Valter Walker22 December 2025
- Alexandre “Cannibal” Pantoja5 November 2025
- Michael “Venom” Page16 October 2025
- Diego Lopes30 September 2025
- Arman Tsarukyan1 September 2025
- Tom Aspinall4 March 2025
- Johnny Walker12 June 2024
- Merab Dvalishvili10 April 2024
- Alex Pereira19 January 2024
What is excluded
A fighter appearing on an event card while Aviator branding is visible is not automatically an Aviator ambassador. The same rule excludes commentators, guests and creators unless a named appointment source exists.
Core source
- UFCUFC Names SPRIBE an Official Marketing Partner
Published: 2023-10-19
https://www.ufc.com/news/ufc-names-next-gen-igaming-company-spribe-official-marketing-partner
